Three newsletter pillars you can publish without risking your day job.

A forty-minute worksheet for senior marketers who have more to say than they feel safe saying.

You have fifteen years of pattern recognition, a stack you have actually run, and opinions you have earned. The reason you have not started a newsletter is not time. It is that the best thing you know is tied to an employer, and nobody has given you a method for separating the two.

This worksheet gives you the method, then uses it to build three content pillars out of your real work. You finish with a first issue and a date.

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From experience to a first issue

• 01
  A boundary you can defend.

  The story stays private. The principle gets published.

• 02
  Three pillars built from your real work.

  Not topics you like. Promises your reader needs.

• 03
  Your first issue, with a date on it.

  Because a framework you do not use is a nicer form of not starting.

THE EXPERIMENTAL MARKETERCreated by a marketer, for marketers.